The classic thought experiment is to imagine how putative health groups would react to the creation of a safe cigarette. In this hypothetical situation, those who are genuinely concerned with health would be delighted while the moral crusaders and anti-industry fanatics would be inconsolable. Thanks to the e-cigarette, this scenario is no longer hypothetical and what a litmus test it has been for those of us who have always wondered how many zealots and opportunists were masquerading as health campaigners.
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