Last November, I reported on the EU’s plan to force member states to levy punitive taxes on e-cigarette fluid and nicotine pouches. The European Commission launched a public consultation which received 18,480 responses, overwhelmingly from consumers who were against. Having lost the numbers game, anti-nicotine NGOs went running to Politico who published an article claiming that the consultation had been “swamped with pro-industry feedback”. Citing an unpublished analysis from a mysterious new “tobacco control consultancy” called Impact Unfiltered, it alleged that “thousands of the posts use terms created only by the [tobacco] sector”, including the phrases “harm reduction” and “illicit trade”.
As I noted at the time, Impact Unfiltered is an offshoot of the smugly named School for Moral Ambition which is run by the equally smug left-wing polemicist Rutger Bregman who inexplicably gave the BBC’s Reith Lectures last year. Neither organisation is on the EU’s Transparency Register, but Impact Unfiltered only seems to have two employees and they are both graduates of the School for Moral Ambition’s “Tobacco Free Future” internship courtesy of money from the fanatical anti-nicotine billionaire Michael Bloomberg via two of his many front groups.
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