As I have argued before, the anti-smoking lobby created a playbook which has become the Bible of the anti-obesity, anti-alcohol and anti-gambling lobbies. Yesterday’s announcement follows that playbook to the letter. If you have something you would like to ban, here are some of the boxes to tick.
- Flatter politicians
Most parliamentarians are powerless pygmies with delusions of grandeur. Having no answers to the big problems facing the country, they indulge themselves in the displacement politics of petty prohibition. They want to be seen as heroic, so be sure to flatter them by portraying the policy you are proposing as “bold” and “brave”. When the Health Committee proposed a sugar tax in 2015, it subtitled its report “Brave and Bold Action”. Jamie Oliver urged ministers to be “big and bold”. This week’s report from the Health and Social Care Committee uses the words “bold” or “bolder” six times. The first line of the press release calls for “a new, bold approach”. The committee’s chair, Layla Moran, said: “We ask this government to be bold, not to fudge and delay food restrictions.”
In truth, there is nothing courageous about taking on food companies that have shown no interest in standing up for themselves, let alone individual kebab shop owners who are just trying to make a living, but that is the beauty of it. MPs want to feel brave but don’t want to take risks. You have just the policies for them.
Friday, 17 July 2026
How to get things banned
Monday, 13 July 2026
Ultra-processed documentary
I was invited to provide some balance to a short documentary on ultra-processed food recently. The programme was broadcast by Al Jazeera on Saturday and you can watch it below.
Thursday, 2 July 2026
End the licence fee to save the BBC
There is a new element to the BBC’s World Cup coverage this year. At some point in every match, the commentator will earnestly remind viewers that they need a TV licence to watch the game. It is a well targeted message, though almost certainly ineffective. If there is one time when the millions of people who claim to never watch the BBC are watching the BBC, it is during the World Cup.
The BBC’s doom loop is gathering pace. The trickle of non-payment of the licence fee is becoming a flood. Prosecutions for non-payment have plummeted in recent years and the threat of licence fee “evasion” being decriminalised hangs over the corporation. As revenue declines, budgets are cut and services are cancelled. Radio 4’s long wave broadcasts ended over the weekend and the BBC is looking for £500 million of savings by ending shows like The World Tonight and Money Box Live.
Read the rest at The Critic.