Monday, 16 February 2026

Save vaping

I wrote about how the government is snatching defeat from the jaws of victory with its Tobacco and Vapes Bill last week.
 

The most notorious — and risible — part of the Tobacco and Vapes Bill is the generational ban on tobacco sales which will effectively raise the smoking age by a year every year. This will do nothing for people who have been smoking for decades and whose health is most at risk. But the Bill also gives unlimited “Henry VIII powers” to the Health Secretary to regulate e-cigarette flavours, packaging and advertising, as well as controlling where people can legally vape. The government has said that it plans to use these powers as soon as it gets them and since the Health Secretary is Wes “tonne of bricks” Streeting, it is unlikely to use them wisely.

This is where the Tobacco and Vapes Bill stops being merely stupid and illiberal and becomes counter-productive even on its own terms. There is strong evidence from other countries that bans on vape flavours, e-cigarette advertising and other anti-vaping policies lead to increased cigarette sales and higher smoking rates. Since cigarettes and e-cigarettes are direct substitutes for one another, this is hardly surprising. Vape taxes undoubtedly have the effect of boosting the smoking rate and yet a punitive tax on e-cigarettes will be introduced in October. All this is happening at a time when the black market in tobacco is exploding and the de facto price of a pack of cigarettes is five pounds. 

 
No sooner had this gone online at The Critic than the government had announced that it intends to ban vaping everywhere that smoking is banned. The insane whirlwind of prohibitionism never lets up. 
 
You'll be hearing much more from me about this in the coming weeks, but I've already said a few words on my Substack.
 

I am genuinely puzzled why the government is picking a fight over this, especially when their main political threat is Reform. Do they even know themselves? The way it has been announced makes it seem like they’re almost embarrassed about it. Are they hoping to do it without anyone noticing (it will not require primary legislation once the Tobacco and Vapes Bill becomes law). There are more than five million vapers in the UK and I hope they/we put up one hell of a fight. 



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