"Don't vape. Quit for good", it says. Quit what? If you want to quit smoking, the evidence suggests that e-cigarettes are at least as good as Big Pharma's offerings. If you want to quit nicotine, well, why would you want to do that if you like it and it's doing you little or no harm? But if you do want to quit nicotine then taking more nicotine is not the answer.
"Do something incredible", it says. Considering the efficacy of NRT as a smoking cessation aid, it would be pretty incredible if you stopped smoking, let alone stopped using nicotine, with Pharma's products.
