E-cigarette advertising

I was on Radio 4's You and Yours this lunchtime debating e-cigarette advertising with Vivienne Nathanson. She is the British Medical Association's head of 'science and ethics', but I didn't hear much evidence of either when she spoke. The usual spurious 'dual use' and 'gateway theory' objections were raised, along with the extraordinary claim that the e-cigarette "is not something that's being used to help people give up".

You can listen to the interview here. The item starts at 1.25 minutes.

And you can watch the advert that has fed the BMA's insatiable appetite for banning things below. As I mentioned in the interview, the word 'smokers' has been changed to 'vapers' for broadcast on television. I don't know why.

It is not the first e-cigarette advert to appear on television. E-lites got there first, but as E-lites are not made by a subsidiary of 'Big Tobacco' the BMA kicked up less of a stink.




Finally, if you haven't seen it yet, Rob Lyons' article about e-cigarettes and tobakko kontrol is well worth reading.

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