The Adam Smith Institute have set up a campaign to oppose the government's preposterous ban on food advertising. They make a number of salient points on their website, such as...
The proposed ban will have huge ramifications for the food and advertising industries. This is particularly true for small businesses that increasingly rely on online ads and are facing huge pressures from the Covid-19 pandemic.
Research from the Internet Advertising Bureau found 69% of SMEs use online advertising (both free and paid). Of that, 64% believe digital advertising is now more important to the future of their business in recovering from the pandemic.
Up to 45% of the UK’s total digital ad spend comes from SME spend, coming in at over £7bn in 2019.
There were approximately 7,130 SMEs in the food and drink sector with turnover of around £21 billion and 135,000 employees in 2019. In the food sector (excluding beverages) SMEs accounted for 79% of businesses, 27% of employment and 17% of turnover.
So what is to be done? This is where you can help...
The Government thinks that everyone is perfectly happy for them to ruin their local restaurants, pubs and cafés. That’s where you come in. We need to spread the word. You can take action against the ad ban by:
Responding to the Government’s consultation.
You can make your thoughts on the ad ban clear to the Government by responding to its consultation here.
Writing to your MP.
You can find out how to contact your local MP here.
Spreading the word on social media using #ScrapTheAdBan.
I responded to the consultation this morning. It is slanted towards a certain outcome, as government consultations tend to, but you can still make it clear that you disapprove.
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