"It is an open question at the moment. This is a particular issue .. we have got a whole range of measures to try and reduce tobacco smoking in this country and control tobacco.
"Would plain packaging of the type you are demonstrating, would it offer a significant additional health benefit? At the moment actually our minds are open on this subject - mine too."
But hello! Who's this on the pro-plain packs website—a website that is largely funded by the government?
They're not even pretending any more, are they?
Truly, this consultation couldn't be more of a farce if it was being run by Inspector Clouseau and Mrs Doubtfire from a Torquay hotel.