Wednesday, 1 March 2017

Et tu, Irn-Bru?

I have some extremely distressing news:

AG Barr is to halve the amount of sugar in its leading Irn Bru brand, ahead of a government crackdown on the fizzy drinks industry.

The Cumbernauld-based firm, which also makes Rubicon and Tizer, said it would cut Irn Bru's sugar content from about 10g per 100ml to just below 5g.

Irn-Bru is one of the best soft drinks on the market, in my opinion. At least, it used to be. I won't be drinking it again if they're going to replace sugar with horrible artificial sweeteners. It already has two artificially sweetened versions. This is an outrage.

Much of the reaction on Twitter echoes my sentiments.

Needless to say, I hope their business collapses and they have to make a hasty volte-face.

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