Friday 27 February 2015

Sugar sales (still) falling

From the BBC:

Researchers from Action on Sugar are calling for strict limits on added sugars. 

They argue that as the body can generate energy from food such as fruits, vegetables, pasta and rice, there is no need for additional sugar beyond this.

That is the very essence of puritanism, right there. That people should be given—as Cromwell said—“not what they want but what is good for them.”

Meanwhile, Action on Sugar have been getting excited by this:

UK sugar sales drop by 14%

Sales dropped by £298m ($338m) in 2014 and coincided with findings that nearly half of British customers had shied away from sugar that week.

The anti-sugar cranks deny all the evidence that sugar sales have been falling for decades, so I don't know why they believe this latest piece of evidence.

I'm being disingenuous. They believe it because they can take the credit for it, having spent a year creating hysteria about sugar being the new tobacco.

A drop of 14% in a year is a pretty big deal and it tells you something very important. It tells you that if people want to reduce the amount of sugar they eat, they can easily do so. They don't need meddlesome legislation.

1 comment:

Christopher Snowdon said...

I just baited Dr Malhotra on Twitter with a link to 'Big Food' paranoia on David Icke's website, and bizarrely he favourited it. Proof he agrees with David Icke.