Thursday, 5 April 2012

Anyone else noticed this?

I've had an e-mail from a chap called Andrew who has noticed something strange happen at his local supermarket since minimum pricing was mooted.

I wonder whether you have noticed the drinks industry and supermarket profiteering which has gone on recently following the "minimum price per "alcohol unit" or we all die!" hysteria.

I went to Sainsburys weekend before last and noticed own brand cider had gone up fifty pence. So I left it and looked for alternatives elsewhere. ASDA/Walmart around the corner still sold for the same price.

This weekend I went to ASDA/Walmart and noticed the price of own brand cider had gone up by a third (!). It used to be just over £1.50 and is now £2 (Gordon Brown pushed it up from about £1.20 by a duty hike later reversed - though not in shops). So I left that, too and found the stronger stuff being only slightly more and went for that. Good work, people. Customers will now go for stronger booze because it does not cost much more.

Has any other readers had the same experience?