Wednesday 23 January 2019

Shrinking food

According to the Guardian on Tuesday, Brexit has caused food to get smaller. It's not true, as the Office for National Statistics explicitly says. Neither the ONS nor the Guardian mentioned one of the real reasons for shrinkflation: the government.

I've written about this for Cap-X.

Limiting calories in everyday food items, backed up with the threat of legal coercion, has been government policy for several years. So too is shrinkflation. They are features, not bugs, of Britain’s ‘health by stealth’ strategy.

Do have a read.

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