Friday, 27 July 2018

Nudge, nudge, think, think

At last month's THINK conference, I interviewed Raj Chande from the Behavioural Insights Team about 'nudging'. Tom Paine thought I gave him an easy ride but it wasn't supposed to be a head-to-head debate and, in any case, I am fairly ambivalent about behavioural economics.

Watch it below and see what you think...

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