Tuesday, 8 August 2017

Public Health England's shrinkflation

The British government's underhand manipulation of the food supply should be a major news story. So far it has been largely ignored so I was pleased to see Blair Spowart get to grips with it at Spectator Health today...

Don’t expect PHE to stop its interference when its targets are inevitably not met. It’s already tackling salt in much the same way as sugar. Next on their naughty list is saturated fat. Because PHE needs perpetual public health crises to justify its existence, it is always sure to find one – to the detriment of consumers. This wide-ranging food reformulation programme is all happening, moreover, without even the pretence of public consultation.

More needs to be done to show consumers who’s really ripping them off. The first step is moving beyond our kneejerk reaction to shrinkflation and related phenomena – ‘blame it on Brexit’ – and looking more closely at the subtle but powerful impact of our economically illiterate public health lobby.

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