The NDNS 2014 showed that the majority of children’s & teenager's sugar intake is coming from sugary drinks: http://t.co/wO84NlQoEK #noaw
— Kevin Fenton (@ProfKevinFenton) January 16, 2015
The trouble is, if you check the source he cites, it doesn't say that at all. It says this:
For children aged ten years and under, the main sources of NMES [non-milk extrinsic sugars] were ‘non-alcoholic beverages’ (27-30%) and ‘cereals and cereal products’ (25-29%). For children aged 11 to 18 years, ‘non-alcoholic beverages’ was the largest contributor to NMES intake, providing 40%, mainly from soft drinks (30%). ‘Fruit juice’ contributed 10-14% to NMES intake in children across the age groups. ‘Sugar, preserves and confectionery’ contributed an additional 19-22% to intake for children.
The appendix shows the % of sugar that comes from fruit juice and soft drinks in detail (click to enlarge).
Call me a pedant if you must, but I've always been under the impression that a majority is any percentage above 50 per cent, and that figures like 27 per cent, 30 per cent and—if you count fruit juice as a 'sugary drink'—40 per cent are known as a 'minority'.
Never mind though, eh? Fenton only relieves the taxpayer of £175,000 a year to do this job.
For the record, here's what the other tireless public servants at this quango get paid..
|Name||Job title||Professional qualifications||How appointed||Salary level|
|Duncan Selbie||Chief Executive||MSc||Open competition||£185,000 to £190,000|
|Lis Birrane||Director of Communications||NCTJ Proficiency Certificate PGDip||Job matching||£100,000 to £105,000|
|Michael Brodie||Director of Finance and Commercial||CPFA||Open competition||£105,000 to £110,000|
|Dr Paul Cosford||Director for Health Protection and Medical Director||MBBS MSc MRCPsych FFPHM||Job matching||£160,000 to £165,000|
|Dr Yvonne Doyle||Regional Director||MD MPH FRCPI FFPHM FFPHMI DCH||Job matching||£165,000 to £170,000|
|Professor Kevin Fenton||Director of Health and Wellbeing||MBBS MSc Dip GUM FFPH PHD||Open competition||£175,000 to £180,000|
|Richard Gleave||Chief Operating Officer||MSc||Open competition||£130,000 to £135,000|
|Dr Jenny Harries||Regional Director||MBChB MPH MBA PGDip PGCert FFPH FCMI||Open competition||£125,000 to £130,000|
|Professor Paul Johnstone||Regional Director||BM MSc MRCGP FFPH||Job matching||£180,000 to £185,000|
|Jonathan Marron||Director of Strategy||MBA||Open competition||£110,000 to £115,000|
|Dr Christine McCartney||Director of Microbiology Services||PhD MRCPath FRCPath||Fixed term appointment||£55,000 to £60,000|
|Stephen Morris||Development Advisor||None||Secondment||£120,000 to £125,000|
|Professor John Newton||Chief Knowledge Officer||MBBS MRCP MS||Open competition||£165,000 to £170,000|
|Dr Rashmi Shukla||Regional Director||BM FRCP FFPH||Job matching||£165,000 to £170,000|
|Alex Sienkiewicz||Chief of Staff||None||Secondment||£110,000 to £115,000|
|Tony Vickers-Byrne||Director of Human Resources||FCIPD DMS PGCE Masters in Workforce Planning||Job matching||£100,000 to £105,000|
|Sally Warren||Director of Programmes||None||Open competition||£80,000 to £85,000|