Undeterred by the fact that all tobacco advertising was banned in the UK thirteen years ago, and that marketing to children was banned decades earlier, 38 Degrees are putatively concerned because tobacco companies "reportedly spend a fortune on designing cigarette brands and packs so they are more youth friendly". Note the careful, lawyer-pleasing use of the word "reportedly"—most cigarette packaging has barely changed since the 1940s. They're also worried about "special promotions at music festivals" like this:
omfg, it says "cigarettes"!!!
38 Degrees are not prepared to put up with this kind of filth...
It’s time that tobacco companies were forced to reveal exactly how much they spend on marketing, and how much they spend on marketing that could be viewed by young people (even if they are not the intended audience). The Government can force tobacco companies to do this. But they won’t do it unless we tell them to.
I could be wrong, but I'm not convinced that the government actually does have the power to demand to know a company's marketing budget. Certainly, no company would be able to calculate how much marketing might be seen by the unintended audience, especially since 38 Degrees' definition of marketing includes daft things like packet design.
Nevertheless, people who don't understand the difference between private companies and public information can go to 38 Degree's website and send a pre-written e-mail to their member of parliament.
It takes just two minutes to write to your MP and tell them why you think the Government should force tobacco companies to publish annually how much they spend on marketing that could be viewed by young people. Put in your postcode and click “Participate” to get started. it’ll only take 2 minutes.
It's a nice bit of software because all you do is put in your post-code and it automatically finds your MPs' e-mail address.
Of course, you don't have to use the pre-written text...
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