For some reason they think that if people are forced to pay £1.10 for a can of beer instead of 80p, then they'll say "what the hell, I might as well go to the pub and pay £3.90".
This is an optimistic way of looking at the issue, to say the least. A more likely scenario is that minimum pricing will mean drinkers have less money to spend once they've bought their off licence alcohol and will therefore have less to spend in the pub.
Well, guess what? It looks like that's what's going to happen.
Introducing a minimum price of 45p per unit will deter four in 10 customers from pubs, according to a new poll by YouGov
The survey commissioned by drinks firm SABMiller questioned 1,261 people who had had an alcoholic drink in the last week.
It found that minimum pricing will have the biggest impact on those struggling to keep up with their outgoings, with 56% saying they are most likely to drink less in the pub.
However, it's not all bad news...
Of those who said they will drink less at home, 0.36% said they will drink more at the pub.
Sounds like they won't have a problem finding a seat.