Calorie labelling didn't work

Of all the anti-obesity policies that have been tabled in recent years, calorie labelling is the least objectionable. It is not regressive like the sugar tax or anti-competitive like the advertising ban. If it’s nannying, it is of the gentlest sort; a nudge rather than a shove. It would have been a nightmare for small businesses to implement, but they were given an exemption when the government made calorie counts mandatory in cafés, pubs and restaurants two years ago.

You could argue that the number of calories in a meal is basic information that consumers have a right to know, even if it doesn’t make any difference to what they eat. That is just as well because we now know that it doesn’t change what people eat. An evaluation funded by the National Institute for Health and Care Research was published this week and concluded that “the introduction of the mandatory kcal labelling policy in England was not associated with a significant decrease in self-reported kcals purchased”. Monitoring the behaviour of 6,578 customers in pubs, fast food outlets, cafés and restaurants before and after the introduction of mandatory calorie counts, the authors found that the number of calories consumed actually rose from 909 per meal to 983 per meal.

Read the rest at the Telegraph.

It's been another bad week for 'evidence-based' public health policies. I've written about three of them on my Substack.