Follow the money in the campaign against GambleAware

The 'Good Law Project' has suddenly started going after the dull but worthy charity GambleAware. Why? As I explain in this article for The Critic, it looks like a case of follow the money.

 

A levy on gambling companies is imminent and is expected to raise at least £50 million a year. The money will be earmarked for “research, prevention and treatment” and there are a lot of potential recipients who will be fighting like rats in a sack to get their hands on it. The House of Lords called for a gambling levy in June 2020 and the government consulted on the matter later that year. Since then, problem gambling NGOs have been sprouting up all over the place. Among the organisations that have already received grants from the Gambling Commission are Gambling Harm UK (founded in 2020), Deal Me Out CIC (founded in 2020), the Epic Restart Foundation (founded in 2021), GamFam (founded in 2022) and the Academic Forum for the Study of Gambling (founded in 2022).

Having been founded in 2018, Gambling with Lives is a relative veteran and has received £600,000 from the Gambling Commission so far. It is likely to be in the running for further grants when the levy takes effect, alongside such recently formed organisations as The Big Step (founded in 2019), Clean Up Gambling, the Coalition Against Gambling Ads, Bet Know More, Action Against Gambling Harms (all founded in 2020), Tackling Gambling Stigma (founded in 2021) and GamLEARN (founded in 2022).

GambleAware, founded in 2002, is the daddy of them all and has an income of nearly £50 million a year, virtually all of which comes from the gambling industry. These donations will cease when the statutory levy is introduced. The levy will effectively nationalise industry donations, with decisions about how the money is spent made by bureaucrats rather than businesses. When the donations dry up, GambleAware will have to bid for the pot of money marked “prevention”. With 20 years experience of running educational campaigns and helping problem gamblers, it will be the favourite to get the contract, unless its name is sullied in the meantime. If GambleAware becomes politically toxic, there are plenty of pressure groups ready to accept the money who will argue that the most effective form of “prevention” is tobacco-style regulation.

 

The difference between helping individuals and the 'public health' approach is that the latter doesn't work. It is a political stance to make people within the extended bureaucracy feel virtuous.   

You can see the new ('public health') approach most clearly in Manchester where the local authority has got into bed with Gambling With Lives to create this website which is straightforwardly anti-gambling. It has links to places where problem gamblers can get help, but if you click on the National Gambling Helpline, you will be effectively warned off it by an ad hominem statement.  

 

 

So you have a charity subtly dissuading problem gamblers from ringing a problem gambling helpline. This should be a "are we the baddies moment?"