Cooey! |
The Sunday Telegraph ran an article titled ‘I’m a doctor – here’s how I would solve Britain’s obesity crisis’ yesterday. Unsurprisingly, it didn't involve people eating less and exercising more, nor did it mention the miracle weight loss jab. Instead, it featured three slightly different awful people giving their Big Government prescriptions.
After the usual recitation of bogus facts ("obesity now affects two thirds of UK adults [actually 26%] at a cost of £6 billion to the NHS each year [actually a lot less]") we were treated to the views of three self-proclaimed experts, one of whom isn't even a doctor.
I head up the Behavioural Insights Team, also known as the Nudge unit, which was set up by the government in 2010 with the idea that nudging people towards better choices without regulation or force is the best way to spark change long term. (We are now fully owned by Nesta, a charity.) We suggested nudges, such as the sugar tax in 2014 (implemented in 2018), and placing high-calorie foods away from checkouts in supermarkets. We also backed junk food advertising bans and an end to buy-one-get-one-free deals on such products...
To state the obvious: a BAN is not a NUDGE. The opposite in fact. So don't blame Bloomberg's ban on large soda cups on us.
— Richard H Thaler (@R_Thaler) May 31, 2012
It is evident that information, exercise and willpower will not reduce levels of obesity.
Two thirds of adults are overweight or obese in Britain, and as doctors, we’re worried about what this means for the future of chronic diseases. We need to raise healthy food and healthy eating on the nation’s list of priorities, and to do this together.
That starts with GP services, who need more resources to be able to support their patients in losing weight to improve their health.
What I would really love is if they left my surgery and saw a public health campaign advertised on a bus, reiterating the benefits of weight loss, building on what we’re doing in consultations.I often say to people that if they can make these changes for themselves, they can do more for their health than any doctor can.
We know that what drives weight gain and other diet-related diseases in this country is eating foods that are ultra-processed, high in fat, salt and sugar...
...yet at the moment, children see marketing for all of the above everywhere they turn.
Countries like Mexico, Colombia and Brazil are beginning to better label food – they don’t use our confusing traffic-light system, rather big black hexagons on unhealthy products, so you can spot them immediately. They also ban cartoon characters on packaging, to make them less appealing to children.
We need to avoid eating rubbish food from cradle to grave. At the moment, people don’t have a choice.
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