Happy World Vape Day!

When I tried my first e-cigarette in 2008 (or was it 2009?), I didn't imagine that public understanding of their risks, relative to smoking, would have gone backwards by 2021. Nor would I have predicted that the World Health Organisation would have gone to war on them or that the European Commission would be gearing up for another bash at regulating them into the dust.

 

So let's hear it for World Vape Day, an attempt to raise awareness and counter the misinformation that pours out of Brussels, Geneva and California on a weekly basis. 

 

The World Vapers' Alliance have got hours of fun in store on YouTube starting at 5pm UK time (4pm CET). I'll be on at 5pm. You can see the full schedule here.