At the heart of the reformulation delusion is an ignorance of market forces, a deep suspicion of industry and a naive faith in the power of bureaucracy to remedy supposed market failures. One of David Cameron’s greatest mistakes as prime minister was creating Public Health England in 2013. This quango, which relieves the taxpayer of over £4 billion a year, was always going to attract ideologues and activists from the clown show that is ‘public health’ academia. These people are relatively harmless when confined to their echo-chamber conferences and rinky-dink journals, but are a menace when allowed off the leash. At Public Health England, they have real power and influence. It is telling that the only ‘stakeholders’ from civil society involved in the reformulation work are Action on Sugar and the Obesity Health Alliance, two mouthpieces of the fanatical Graham MacGregor, who flood the media with hysterical claims about the ‘shocking’ levels of various ingredients in normal, everyday food.
As Josie Appleton showed in her superb report for the IEA last week, these activist groups are the outriders of reformulation, working hand in glove with PHE to soften the public up for further interventions in the food supply. The bone-headed approach of these extremist pressure groups has been bought wholesale by the apparatchiks at PHE. They allow no room for personal autonomy. As they see it, the public will buy whatever products the food industry throws at them. For some mysterious reason, the industry has traditionally chosen to put lots of unnecessary fat, sugar, salt and, er, calories in these products. Therefore, all the government needs to do is to tell them to use saccharine and brown rice instead and the British public will lose weight without even noticing.
It is the kind of idea you might hear from someone who owns a collection of bongs, but thanks to Public Health England it is official government policy.
Do read it all.
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