Told you

Plain packaging and graphic warning labels needed for junk food. @alikjones nailing it at #festival21 pic.twitter.com/6MzENU4rEd

— Jennifer Browne (@Powerful0wl) February 2, 2019

(UPDATE: The tweet's now been deleted but it is in all its glory...)

The image of the plain packaged Big Mac has been around for a while. I'm not sure of its provenance but I used it in a blog post five years ago when activist-academics put out a study promoting plain packaging for food. An Australian wowser was using it in 2015 for the same purpose.

In other words, it's not a new idea. It's something that the 'public health' lobby has had in mind from the moment plain packaging was introduced for tobacco.

I refer you to the words of Robert Conquest.


PS. From the same account and the same conference.

Food is the gateway drug #EATLancet #festival21 pic.twitter.com/CzWnKNvu5V

— Jennifer Browne (@Powerful0wl) February 1, 2019

??!!