How much less meat do these people think we should be eating? Much, much less. Less than a sausage a week would be the pork ration in their brave new world.
Inevitably, the authors of the EAT-Lancet report call for tough government action to get the plebs to eat a peasant diet. I have written about it for Spectator Health.
To comply with these extraordinary demands, the UK would all have to cut meat consumption by 80 per cent and massively increase its consumption of beans, lentils, soy and nuts. This is not going to happen voluntarily and the committee knows it. It calls on politicians to do more ‘choice editing’ (ie. banning things).
The authors want more taxes on food, more advertising restrictions and the ‘banning and pariah status of key products’ (which ‘key products’? Fizzy drinks? Chips?). They want local authorities to ban new takeaway food outlets ‘in low-income areas’ (but apparently not in high income areas) even though they admit that the evidence that ‘zoning regulations could increase healthy food consumption or reduce BMI [body mass index] is scarce’ (indeed it is).
They state their preferred option bluntly: ‘restrict choice’ or, better still, ‘eliminate choice’. In wealthy countries such as Britain, ‘a priority is to offer less than what is currently offered by reducing portions, choice, and packaging’. They even propose ‘rationing on a population scale’.
Do have a read.
To see how puritanical the Lancet's guidelines are, watch me try to make some meals out of them in these three videos....
[WATCH] The IEA's very own health warrior @CJSnowdon decided to try the @TheLancet's delicious nutrition guidelines for breakfast this morning! 🥓🍳 pic.twitter.com/0zJhqQTs6T— IEA (@iealondon) January 17, 2019
[WATCH] Part 2 of the IEA's @CJSnowdon following @TheLancet's nutrition guidelines. Doesn't that beef sandwich look like the stuff that dreams are made of? 🥪https://t.co/h9cdxIgoUx pic.twitter.com/ncsEuMAAgp— IEA (@iealondon) January 17, 2019
[WATCH] Part 3 of @cjsnowdon following @TheLancet diet. 🍗— IEA (@iealondon) January 17, 2019
Not a fan of the diet yourself? "You don’t need to worry about choice or personal responsibility. They’re gonna use a system of taxes and bans... to make sure you don't really have much choice!"https://t.co/h9cdxIgoUx pic.twitter.com/Sscnswc5aQ
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