AG Barr is to halve the amount of sugar in its leading Irn Bru brand, ahead of a government crackdown on the fizzy drinks industry.The Cumbernauld-based firm, which also makes Rubicon and Tizer, said it would cut Irn Bru's sugar content from about 10g per 100ml to just below 5g.
Irn-Bru is one of the best soft drinks on the market, in my opinion. At least, it used to be. I won't be drinking it again if they're going to replace sugar with horrible artificial sweeteners. It already has two artificially sweetened versions. This is an outrage.
Much of the reaction on Twitter echoes my sentiments.
@irnbru why are you ruining irn bru— josh (@thejosh_D) March 1, 2017
@irnbru but you already have two diet/sugar-free versions, what's the need to reduce or swap for artificial sugars?— josh (@thejosh_D) March 1, 2017
@irnbru literally no one is asking for less sugar though, and even if they were, why wouldn't you point them towards your TWO diet versions?— josh (@thejosh_D) March 1, 2017
@irnbru doubt it 👎— josh (@thejosh_D) March 1, 2017
.@irnbru: Made from girders (that go limp and bend under the slightest pressure from junk-science-toting anti-sugar cranks).— Danno (@d4nno_) March 1, 2017
aye right come and try n change ma irn bru al be gon oot swinging ya bastards— TOSH (@ToshRocks85) March 1, 2017
Just read Barrs are going to change the recipe of @irnbru. Brexit.. Trump, now this. Can't take it any more. Goodbye cruel world.— ɔǝɯǝuıɔ (@cinemec) March 1, 2017
@irnbru No longer made Oot o Girders as you take Oot the sugar to please the Sugar Zealots.— william wilson (@william39wilson) March 1, 2017
@irnbru— chunk (@fuxachechunk) March 1, 2017
Can we get a #NationalDayOfMourning @theSNP #aspartame #irnbru #wasted
canny believe they're changing the irn bru formula— alex (@reneeschuylers) March 1, 2017
@irnbru DINNY CHANGE THE FUCKIN FORMULA— alex (@reneeschuylers) March 1, 2017
IRN BRU CHANGED THEIR FORMULA AM ABSOLUTELY FUMIN LIKES— alex (@THEMONSOONSHAKE) March 1, 2017
@irnbru Halving the sugar will not change the taste? If we dilute Irn Bru with equal amount water, that would half sugar- taste the same?— A Lawyer (@HighlandLawyer) March 1, 2017
@irnbru no offence but you can stick your aspartame up your arse - at least I know where I stand with sugar— Simon McLean (@simonsmclean) March 1, 2017
Leave Irn-Bru alone!!! https://t.co/F3nl1usVOt— Alastair Rutherford (@arutherford147) March 1, 2017
Shocking decision by @IrnBru. When I want to buy a drink with sweeteners ie. NEVER, there's no shortage of options. Only Coke and Pepsi left— flo (@flokemon) March 1, 2017
Well...Irn Bru is ruined https://t.co/jVJxsSusnn Nothing's sacred...— Robert Bell (@rabbell) March 1, 2017
I knew no good would come of a Tory govt. Irn-Bru changes iconic recipe to reduce sugar content https://t.co/OuCta66Nr8— jenni bagen (@bageycakes) March 1, 2017
Fucking about with the Irn-Bru recipe. That's those interfering, do-gooder, #sugartax pricks to blame with their #nannystate utopian dream!— Craig McLeod (@barton71) March 1, 2017
u can't just change the irn bru recipe btw like it's no big deal. fuckin ragin— grego (@endless__blue) March 1, 2017
Needless to say, I hope their business collapses and they have to make a hasty volte-face.