This shop went the extra mile by fulfilling several criteria all at once. And why not? If plain packaging deters children from buying cigarettes (a proposition for which there is still no evidence), why wouldn't you use it for 18+ computer games and DVDs, as well as for alcohol and gambling products? It is, as they say in 'public health', the next logical step.
Since 2012, plain tobacco packaging laws forced stores to sell cigarettes absent of all branding in an attempt to dissuade young people from buying them.
A few Target stores in South Australia seemed to be doing the same thing with video games.
They believed they were following the letter of the law and — bizarrely — they might be right.
Meanwhile in Australia...
Court ruling the end for e-cigarette sales
The man whose small business selling e-cigarettes sparked a case which lead to the product being banned from sale in Western Australia has failed in his bid to overturn the landmark decision.
The prosecution of Vince van Heerden by the WA Health Department made WA the first jurisdiction in the world to outlaw the sale of e-cigarettes.
After a judge found it was illegal to sell e-cigarettes containing no nicotine, because they merely resemble a cigarette or cigar, the court imposed a fine of $1750.