Monday, 14 September 2015

March of the food police

Via The Guardian - who say that food is getting bigger when it's not - a new front of lifestyle regulation is being well and truly opened up...

A new review has produced the most conclusive evidence to date that people consume more food or non-alcoholic drinks when offered larger sized portions or when they use larger items of tableware.

The research, carried out by the University of Cambridge and published in the Cochrane Database of Systematic Reviews, suggests that eliminating larger-sized portions from the diet completely could reduce energy intake by up to 16% among UK adults or 29% among US adults.

If you believe that any government intervention, short of rationing or induced famine, is going to reduce calorie consumption by 29 per cent anywhere then you need your head examining.

The researchers highlight a range of potential actions that could be taken to reduce the size, availability or appeal of larger-sized portions, packages and tableware...

Oh, I'm sure they did. I bet you couldn't hold them back.

...including: upper-limits on serving sizes of energy-dense foods and drinks (for example, fatty foods, desserts and sugary drinks), or on the sizes of crockery, cutlery and glasses provided for use in their consumption; placing larger portion sizes further away from purchasers to make them less accessible; and demarcating single portion sizes in packaging through wrapping or a visual cue.

What part of 'mind your own business' don't these people understand?

Other potential actions include: restricting pricing practices whereby larger portion and package sizes cost less in relative (and sometimes absolute) monetary terms than smaller sizes and thus offer greater value for money to consumers; and restricting price promotions on larger portion and package sizes.

So they not only want to place an 'upper limit' on how big a dessert can be, they also want to stop consumers getting 'greater value for money'?

The researchers suggest that some of the highlighted actions to limit portion size are likely to require regulation or legislation...

Of course it will. How else could you get people to go along with this lunatic agenda without the use of state force? Not only will it require 'regulation or legislation', it will require an army of bureaucrats, regulators, spies and police to make sure nobody uses a twelve inch plate or - heaven forfend! - fails to make a large bag of Maltesers 'less accessible' than a small bag.

There is no end to the control freakery of these 'public health' nutters. Seriously, folks, it's us or them.

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