In response to drinks companies saying that advertising doesn’t increase overall sales, Alcohol Action’s response is: ‘Alcohol sponsorship of sport works in terms of increasing sales and, as a result, alcohol consumption. If it didn’t, the alcohol industry simply would not spend so much money on it.’To see how silly this claim is, forget about alcohol for a moment and consider products such as cat food and toilet paper. These products are advertised quite heavily despite there being an obvious ceiling on how much can be consumed. If someone were to say ‘Cat food advertising works in terms of increasing sales and, as a result, cat food consumption. If it didn’t, the pet industry simply would not spend so much money on it’, I hope you would question their sanity. It is quite obvious that Whiskas adverts are designed to lure Felix customers over to their brand. Their commercials could only increase overall consumption if they encouraged people to buy more cats, which is fairly unlikely.
Do have a read.