Except they don't just want to make anti-smoking commercials. I've highlighted the relevant section:
We are also looking for ex-smokers (age 20–60) who:
- Used cigars with cigarettes, or used cigarillos or little cigars alone or with cigarettes because you thought cigars, cigarillos and little cigars were healthier, and were diagnosed with a serious health condition while smoking.
- For at least a year, used e-cigarettes or smokeless tobacco while continuing to smoke some cigarettes; and
- Thought using e-cigarettes or smokeless tobacco to cut back on some cigarettes would be good for your health; and
- Despite cutting back, you were later diagnosed with a serious health condition.
We can write the script for this propaganda right now, can't we? "Hi, I'm John and I thought e-cigarettes were safer than smoking, but I used them for 18 months and last year was diagnosed with cancer. E-cigarettes are deadly - don't let them fool ya."
|"You can be a hero. All you have to do is eat the cupcake."|
This is being paid for by the US Centers for Disease Control. 'Public health' never fails to lower the bar.
Hat tip: E-cigarette Forum
I see that Carl Philips has already blogged about this.