One consequence of the “something must be done” attitude towards smoking in government is that nearly everything has been done. The quixotic policy of plain packaging is at the bottom of a well-scraped barrel. When Action on Smoking and Health surveyed the public in 2008, plain packaging was the least popular of the dozen anti-smoking policies they suggested, with less than half of those questioned in support. It has risen to the top of the list largely as a result of an exceptionally nanny statist Australian government showing campaigners that it was politically feasible. If it feels as if the issue has been around forever it is because the campaigners have spent so much (taxpayers’) money on the crusade that they will not let it go.
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