Alcohol advertising on television to be reviewed
Ofcom has ordered a review into whether to cut the amount of alcohol advertising on TV, after finding that large numbers of children are tuning into shows such as The X Factor and Britain's Got Talent, which are aimed at more adult audiences and could potentially carry alcohol ads under existing rules.
OMG! Children are seeing alcohol advertisements on The X Factor and Britain's Got Talent!
Ofcom also found that the viewing habits of children have changed, with much of the television being watched by under-18s aimed at adult audiences.
Yes indeed. The X Factor and Britain's Got Talent are the best examples of this. Something must be done.
For example, Ofcom research shows he most watched shows among four- to nine-year-olds is Britain's Got Talent and The X Factor, which under existing TV ad rules can run alcohol ads.
Kids are watching booze ads on The X Factor and Britain's Got Talent! Won't someone please think of the children?
However, a spokeswoman for the shows pointed out that while they are allowed to carry alcohol advertising under existing rules, neither does.
Sounds like self-regulation is working just fine, but let's not allow that to spoil a good story.